20. December 2008 02:45
Managing our money is dull, so it is only when the situation is dire that it becomes important enough that most of us are actually willing to do it. Usually it sits on that long list of good intentions, somewhere under painting the bedroom.
Unfortunately in a recession we need to manage our finances and anything that can make that task easier is fantastic. I have already talked about services that can help us manage our finances. But none of these services are offered by the banks themselves. Egg and First Direct offer a limited aggregation service, but with none of the additional functionality of Wesabe or Mint.
So if I start using a third party tool to help me manage my money what does this mean for the banks? Now I no longer need to visit my bank's website to check my balance, my relationship with my bank becomes increasingly filtered through my money management tool of choice, which is a one stop shop for my financial information, currently needing only to visit my bank's website inorder to perform a transaction.
To my mind the banks have a choice; they can either decide they want to retain their direct customer engagement on-line and compete to keep customers engaging with them directly, or alternatively they can outsource the customer experience to third party services and consider the approach of offering Banking as a Service.
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