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Power of Recommendation

Recommendation has always played a significant role in purchasing decisions. This is why customer service is so important; because you knew if someone had an exceptionally good/bad experience that they would be in the pub that evening telling all their friends. So along comes the internet and suddenly that highly vocal individual can be shouting your praises/damnation to a much wider audience and much quicker. Even if the individual involved… Read More »Power of Recommendation