Alice Taylor, Commissioning Editor for Channel 4 (and Wonderland blog) talked recently at Game Based Learning, looking at how gaming enables Channel 4 to engage with their target audience of 14 to 19 year old. But also looks at how gaming mechanisms can be used to engage large numbers with an educational agenda.
Video of Alice Taylor
To see the full selection of videos go the the Games Based Learning forum. I’d also recommend Matt Mason’s talk on pirating and how it adds value to the original, touching on how game modding evolved.